Pass It On
Promoting positive values we all share.
Details
Client: The Foundation For A Better Life
Media: Branding, Outdoor, TV, Social/Digital, Web
Category: Nonprofit
When the Pass It On campaign was first launched, they had a simple, yet lofty, objective. Help make someone’s life a little better. But like any other advertiser, they faced some formidable competition—the pressures, setbacks and disappointments we all have every day. Experiences that could distract people from their message. Or make it less impactful.
Yet, for 20 years and counting, we’ve managed to outfox the competition.
Recently, our work was cited by the Outdoor Advertising Association of America as being “the most successful public service campaign in the history of outdoor advertising.” In the history of? In the history of.
Recently, our work was cited by the Outdoor Advertising Association of America as being “the most successful public service campaign in the history of outdoor advertising.” In the history of? In the history of.
